...it takes a HEALED village.

5th Annual Operation Christmas Giveback 2022

Each year URBNtherapy in collaboration with CB Seed Foundation (cbseed.org) surprise qualifying, underserved kids from Shelby County Schools and the Neighborhood Christian Center with a holiday shopping spree. Each child completes mandatory virtual financial literacy classes, designed for youth with direct access to and mentoring by key industry experts, and the Federal Reserve Bank’s financial curriculum (parents participate in a mandatory orientation too). They receive breakfast and a mentorship lunch at Benihanas the day of their shopping spree and is partnered with their own mentor for a personal shopping experience.

Each child also goes home with a family size food basket packed to promote nutrition, food choice awareness, and access.

Each volunteer is prepped to ensure each child receives a coat and necessities for dental hygiene. 


2022 Christmas holiday spending is projected to be tough for many families this year in the midst of inflation applying record high numbers for goods and services. We are seeing a need now more than ever to make this holiday season special for the children in families living below the poverty line. We ask that you consider donating to these amazing kids who will receive not only presents for the holidays, but the opportunity to learn the resources necessary to start businesses, implement their creative strengths, and enjoy the atmosphere with mentorship of an amazing luncheon. 

Whether you donate $5, $500 or $5,000; please make your donation at the GoFundMe link above.You can check out photos and videos from previous years’ surprise shopping sprees to see where all your efforts go. We truly cannot make this happen without your consideration, shares and donations. 

**If you are in the greater Memphis, TN/ Shelby County area; we are looking for volunteers for Dec 20th-23rd that can commit a few hours in their morning to assist a child with their shopping spree. If you are interested in volunteering, please send an email to belinda@cbseed.org or candacereneerice@gmail.com or you can submit to volunteer HERE.

Each year we look to double the kids and families we can help. Your contributions will help with providing each child with:


-Virtual financial literacy boot camp

-$250 gift card for holiday shopping 

-Breakfast the day of the Christmas giveback

-Mentorship lunch at Benihanas the day of the Christmas giveback

-COVID tests and background checks for volunteers 

-Transportation for the students 


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